COACH • THE FRAGRANCE

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A CINEMATIC COLLABORATION WITH VISIONARY IMAGE-MAKERS STEVEN MEISEL AND FABIEN BARON, CAPTURING A REVERIE-LIKE MOMENT WITH CHOLË. TASKED WITH SHAPING THE VISUAL NARRATIVE, I DIRECTED MOTION AND LIGHTING TEAMS TO SCULPT AN ATMOSPHERE OF ETHEREAL BEAUTY—A SEAMLESS BLEND OF LIGHT, MOVEMENT, AND EMOTION. WORKING CLOSELY WITH CHOLË, I GUIDED HER PERFORMANCE TO EVOKE THE SPONTANEITY AND CONFIDENCE THAT DEFINE THE COACH SPIRIT. THIS PIECE EMBODIES THE BRAND'S FREE-SPIRITED ATTITUDE, TRANSLATED INTO A FLUID, DREAMLIKE VISUAL LANGUAGE THAT LINGERS—JUST LIKE THE FRAGRANCE ITSELF.

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TALENT CHLOË GRACE MORETZ

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DIRECTOR • DIRECTOR OF PHOTOGRAPHY MICHAEL SAINT-ONGE

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PHOTOGRAPHER STEVEN MEISEL

CREATIVE DIRECTOR FABIEN BARON

COACH DESIGNER STUART VEVERS

STYLIST KARL TEMPLER

MAKEUP ARTIST PAT MCGRATH
HAIR JIMMY PAUL

NAILS JIN SOON CHOI

SET DESIGN MARY HOWARD

STEADICAM MICHAEL HAUER

1ST AC BRIAN LEISRING

PRODUCTION PRODn

POST PRODUCTION BARON+BARON • MICHAEL SAINT-ONGE

MUSIC WIDOWSPEAK

 

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